平等机会和平权行动雇主(仅限美国申请人)
士卓曼集团是一个机会均等的雇主,不会因种族、肤色、性别、性取向、性别认同、宗教、信仰、国籍、年龄、退伍军人身份或与工作要求无关的残疾而歧视任何员工或求职者。士卓曼集团将采取平权行动,确保合格的申请人得到雇用,并确保员工的待遇不分种族、年龄、肤色、宗教、性别、性取向、性别认同、国籍、退伍军人和残疾状况。根据美国劳工部第 11246 号行政命令、《康复法》第 503 条和《越南时代调整援助法》第 4212 条,士卓曼集团制定并维护了平权行动计划和计划。
Main Purpose of the Role
The Ortho marketing specialist is essentially a brand ambassador who is expected to develop creative marketing and communication strategies that increase brand awareness for the target customer segments, providing data-driven recommendations on the most effective marketing channels, tactics and resources allocation.
Key Responsibilities
Professional Marketing (branding, product and scientific communications):
Oversee the production of high-quality marketing content and promotion assets, as well as prepare scientific supporting documents, to ensure consistent and impactful brand messaging across all marketing touchpoints including in-clinic branding and POS materials.
Supporting proofread on the translation, get aligned and obtain approval with relevant teams (legal, RA, clinical, TFDA if needed).
Coordinate offline marketing initiatives such as events & conferences and provide onsite event logistic support with external vendors and agencies as needed.
Content creation for Consumer education
Coordinate the creation of visually appealing graphics and multimedia content for digital marketing campaigns, including websites, social media, and email newsletters.
Curate compelling and engaging content that aligns with our brand voice and resonates with our target audience and industry trends.
Digital campaign management
Plan, execute, and report on End-to-End digital marketing campaigns, with a specific emphasis on Marketing Automation and SEM (SEO and SEA) to ensure effective lead generation, nurturing, and engagement (emails, content creation, SEO optimization).
Utilize AEM and SFDC as the Content Management System to publish and manage digital content effectively.
Skills and Experience:
Strong understanding of audience based targeting and hands-on experience in building high performing omni-channel and influencer campaigns.
Strong sense of brand ownership and proven experience of visual communications
High attention to detail, well organized and able to manage multiple projects and meet deadlines.
Proficiency in Canva, In-Design, Adobe Illustrator and Photoshop is a plus
Working knowledge of CRM system experience (ideally Salesforce) is a plus
Working knowledge of CMS management (ideally Adobe Experience Manager) is a plus
Proficiency in English. Experience working with digital marketing agency is highly welcome
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